Seats Rebrand
I started by breaking away from their original oval badge and creating a more industrial looking design. This company makes a variety of aftermarket seats for different utility vehicles so I wanted to incorporate that idea into the poster series and the social media squares. Their original “moving forward” felt important to the brand, so I decided to represent that in the never ending diagonal image treatment as well as the bar of orange that the “Forge Ahead” language sits on. The color palette was maintained from the original logo - orange, black and white to hold that industrial vibe. For the companion pieces, I wanted to do a redesign on a semi trailer, keeping the same feel of the grungy, speckled, dark-gray background with the diagonal line of orange, and the stark white logo. The shirt that I designed kept the truck drivers in mind with a more breathable fabric and it being a partial button up. For the office attire, the logo should be embroidered on the front. I loved this piece as a whole and acquired many new skills. Type refinement was a key part in the poster making process as there is a large portion of type on them. With the different recreations of this whole project, I had to refine my eye for design and make critical compositional choices to adjust for different layouts. This project also taught me how to colorize and create depth in the monochromatic images.