Thrivent / ArtVent
At first, I was stumped with having Thrivent as a client, but my goal was to make this insurance agency interesting for the public. While pursuing their website, I came across their in-house art gallery, which led to the design of ArtVent. It took a lot of trial and error before I finally came across an idea that stuck, which was creating an advent calendar style app that has various prompts based on things you would want to protect or insurance related things. The whole app itself was created in Adobe Illustrator with photos from Unsplash. With the ad series, I wanted to take a step back from ArtVent and make a monument to Thrivent. I created 3 posters with a framed portrait of customers containing the message of “life is art, so we should protect it.” I finessed these photos to give them a certain texture as well as making them feel unique and bold. The final in-person piece will feature a mirror in a frame with the same message to show that anyone can be protected under Thrivent.