"New Year, New and Organized You"
For this brochure, I wanted it to have a scrapbook/art journal aesthetic. It was a lot of fun exploring shapes of “cut paper” and “washi tape” for the page layouts, and how they would play off each other to create a cohesive design. The swatches for the pens and highlighters were done by hand and scanned in. In the spirit of creation and wanting to show the product’s versatility, I wanted to include a graphic of my own design colored in with the various Mildliners, however, to keep the piece clean and refined I used a digital mockup with the scanned colors of the Mildliners. With this assignment, minding my type choices and sizes was very important so they could fit where I needed them. I also utilized my skills in composition to create the various layouts as well as employing an eye for design for the “paper” textures to stand out without interfering with the type or the product imagery.